Chess/ MLP
| Title | Chess |
| Client | MLP |
| Agency | Agentur Wolkenkratzer |
| Format / Lenght | Commercial / 35mm / 30 & 50sec. |
| Diector | Niko Karo |
| Producer | Henning M. Davies |
| D.o.P. | Martin Langer |
| Production | Laterna Magica |
| Post | Die Acht |
| Music/Sound | Pearls Acoustic Identity |
MLP's first TV commercial directed by Niko Karo.
The 30" and 50" version were aired in October 2008 in Germany. Shot on location in München on 35mm in 2 days.
Intergral part of the concept is the aging process of the protagonist and his mentor symbolising the close relationship between the customer and the MPX contact. The project was produced by Laterna Magica Frankfurt. HMD acted as Agency Producer.
Intergral part of the concept is the aging process of the protagonist and his mentor symbolising the close relationship between the customer and the MPX contact. The project was produced by Laterna Magica Frankfurt. HMD acted as Agency Producer.
